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The urban areas of Norwich, Ipswich and Bury St Edmunds have all overseen the development of central, mixed-used regeneration projects in recent year, but with differing levels of success, but what does successful regeneration look like? We deliver this course in 3 contrasting areas across East Anglia;

In Norwich, the Riverside redevelopment next to Norwich City’s football stadium at Carrow road is a vast area of restaurants, shops and housing and on face value appears a prosperous thriving area. In contrast, the success of the extensive regeneration of Ipswich’s waterfront is perhaps less clear; here huge investment has been secured in some areas with striking architecture in places, yet crumbling, abandoned building sites in others. Ipswich has struggled to physically connect this ‘new’ part of the city to its established heart, and as such there is little evidence to suggest the town centre has benefited from the waterfront regeneration. In stark contrast to this, the Arc development in the centre of Bury St Edmunds on the site of the towns old livestock market has done just that. This regeneration has complimented the high street rather than competing with it, and has resulted in Bury increasing its visitor appeal significantly.

Students are facilitated to investigate the evidence for successful regeneration, collecting a range of traditional and modern sources of data, including mood meters, urban drifting, perception surveys, clone surveys, pedestrian counts and land-use surveys.

AQA: Urban policy and regeneration in Britain since 1979, deindustrialisation, new urban landscapes, town centre mixed developments.

Edexcel: The success of regeneration uses a range of measures; economic, demographic, social and environmental. The strategies used in the regeneration of an urban place.

OCR: Why places rebrand through regeneration, how the rebranding has altered people’s perceptions of that place, the relative success of the rebranding.

Primary Fieldwork can include:

  • Mood meters
  • Urban drifting
  • Perception surveys
  • Clone surveys
  • Pedestrian counts
  • Land-use surveys

Provided resources:

  • Student log-in to customisable fieldwork booklet
  • Secondary data
  • Pre-course teaching resources


Low season 1st November - 31st March


Mid season 1st April - 31st May
1st September - 31st October


High season 1st June - 31st July


GFA Southwold 07907299910 / 01728860631
GFA Skegness 07398257944 / 01507603980